Responding in a Human Way to the Need For Constant Change and Innovation with Markus Andrezak.

What do companies have to keep in mind regarding sustainable business? Our fourteenth episode on The BTN Podcast is with Markus Andrezak, Founder and Managing Partner at uberproduct, on how to respond to the constant need for change in a human manner. He looks at how the constantly changing business world affects the market creating a declining average lifetime for companies today. He then talks about how to create a sustainable business today and discusses what the obstacles for this may be. “In this complex world, it means that you can get killed off by the market. So, the fastest learner wins, and you’re not the fastest learner anymore, so you’re gone.” DISCLAIMER *Due to the international nature of the interview, which was conducted via Skype, the audio isn’t as high-quality as normal, therefore, we apologise in advance for the points at which the audio may drop out.* Links: Markus Andrezak wrote an article to accompany the information in this podcast, which explains the frameworks he discusses in a little more detail, titled "Visual Portfolio Management”: http://www.infoq.com/articles/visual-portfolio-management An introduction to Uberproduct http://ueberproduct.de/ References: Pioneers, Settlers, Town Planners, by Simon Wardley http://blog.gardeviance.org/2015/03/on-pioneers-settlers-town-planners-and.html Innovator’s Dilemma, Wikipedia: https://upload.wikimedia.org/wikipedia/commons/c/c4/Disruptivetechnology.png Kotter’s 8 Accelerators: http://www.managementpro.nl/strategie-bestuur/accelerate/ Additional Reading: John P Kotter "8 Accelerators“ : http://tinyurl.com/odsakw2 Clayton Christensen, "Innovator’s Dilemma" / "Innovator’s Solution" : http://tinyurl.com/o64veoq http://tinyurl.com/ouyqrwl Geoffrey Moore, "Escape Velocity" :http://tinyurl.com/njr5sj8 Simon Wardley, Blog "Bits or Pieces“ : http://blog.gardeviance.org/ Visit Us: www.thebtn.tv/join Join the Conversation: https://www.linkedin.com/company/the-business-transformation-network/ Follow Us: https://twitter.com/TheBusinessTN